School for Startups Radio
On 60 AmFm stations around the US, the show argues that anyone can be a successful entrepreneur when they forget creativity, risk, and passion! Join host Jim Beach, bestselling McGraw-Hill Author for his SBA award winning nationally syndicated radio show. Copy an idea, execute it better, start with less than $5,000 and reserve passion for family & religion.
Episodes

Tuesday Feb 28, 2023
Tuesday Feb 28, 2023
Larry Wyman - Co-founder of Okeanos
At Okeanos we found a way to substitute calcium carbonate, which is basicallypulverized stone, for plastic, and we can reduce the amount of plastic in a package by 50% or more, and lower the CO2 footprint that is involved in making it.
Larry Wyman was a founding partner in the international commercial real estate development firm HRO International, Ltd. beginning in 1981, when he left the practice of law at Fried, Frank, Harris, Shriver and Jacobson in New York. He was responsible for all aspects of the commercial development process on 12 major projects in New York City during the 1980’s and 1990’s. He also directed HRO’s activities in London and Frankfurt from 1996 to 2004, as well as HRO Asset Management in New York beginning in 2004. Since stepping down from day-to-day involvement at HRO, he remains a member of HRO’s advisory board, with projects now focused in Paris. He became a Board Member of Okeanos in September, 2019, and has since stepped into the role of Chief Strategy Officer. Larry and his wife of 35 years, Sheryl, have two adult children, Nicole and Max, both of whom live in New York City.
Natasha Charles - Intuitive Coaching with Natasha Charles and Co-Author of Sacred Promise: An Anthology
Absolutely! Do you want to live your life with intention. You can ask for as little or as much as you choose. Are you coming to it with a bucket or with a thimble? What are you coming to life with? And what are you asking for? You start by planning.
Natasha Charles is an intuitive full life coach, consultant, Forbes Coaches Council member (30 features, 2 articles, 2021 - 2022), Wharton Women's Circle Facilitator, Wharton Alumni Association of Philadelphia Monthly Networking Breakfast series co-host, and a Maxwell Leadership Certified Team coach, speaker, trainer, mastermind group facilitator, and DISC Behavioral Analysis Trainer. She is a contributing author for 'Sacred Promise', an anthology compiled by humanitarian, bestselling author, and Oprah Winfrey's all-time favorite guest, Dr. Tererai Trent, with foreword written by New York Times bestselling author, of 'Eat, Pray, Love' Elizabeth Gilbert. Natasha is a 'Baton Activator' for Tererai Trent International, committed to raising $15,000 of a $300,000 goal to support the college educations of 22 students (70% female) and one primary school in rural Zimbabwe. Education disrupts cycles of poverty, illiteracy, abuse, and girl child marriage. Natasha is passionate about cultivating and maintaining the positive mindset, vision creation and execution, encouragement, empowerment, resilience, the creative process, work-life integration, quality of-life, and women's (womxn's) issues. Through transformative conversations, she helps individuals and couples to powerfully shift limiting beliefs and create a life that they love. Natasha is an alumna of BLK Capital Management Corp, Inc and a Scholars of Finance mentor. She has a former career in senior administration where she served as a high-impact dynamic leader and change agent with over 15 years of experience in the nonprofit, medical education, and higher education spaces.

Monday Feb 27, 2023
Monday Feb 27, 2023
Shuo Chen - General Partner at IOVC and Faculty at UC Berkeley
I do think passion is a little bit overvalued! Or, people tend to rely too much on passion. Some people do have one life calling that last for a very long time, but for most people everything that is an experience that happens in our life makes an impact on what we care about or like. Passion is a little bit overemphasized. As long as there is a particular problem that you are really excited to build a solution to, I don't think we have to rely on the fact that there is amazingone true calling in life.
Shuo Chen is a General Partner at IOVC, where she invests in early stage startups in Silicon Valley with a focus on future of work and enterprise/SaaS. She is also Faculty at UC Berkeley, where she teaches entrepreneurship. Shuo serves on the Board of Directors for Decode, the largest tech and entrepreneurship community co-hosted between Berkeley and Stanford, as well as on the Board of Advisors for Reed Smith, a 150-year global law firm with 3,000 employees across 30 offices. In her venture role, Shuo has invested in companies now acquired by Goldman Sachs, Ford, Caterpillar, Binance and Dialpad, as well as now unicorns including Boom, Checkr, Grubmarket, Instacart and Rescale. She has helped portfolio companies close deals with Amazon, Apple, Google, Mercedes-Benz and NASA among others, as well as scaled portfolio companies into Europe and Asia. Outside of venture, Shuo is appointed by California Governor Gavin Newsom to serve as 1 of 13 voting members on California's Mental Health Commission, which includes overseeing ~$2.6 billion annually in state budget and advising the Governor or the Legislature on mental health policy. Prior, Shuo worked at Goldman Sachs in investment banking, where she worked with clients including Alibaba and Tencent, as well as represented the firm on the Board of Women in Finance. Before that, Shuo was at PwC, where she worked on Google’s $12.5 billion acquisition of Motorola and LinkedIn’s $119 million acquisition of SlideShare. Shuo has also co-authored one of the leading books on financial regulations published by Cambridge University Press in 2019, and sits on the Advisory Board of Forbes China, where she advises on content and awards for Asian Americans in North America.
Justina Nixon-Saintil - Vice President and Chief Impact Officer at IBM about SkillsBuild
SkillsBuild is a platform that anyone can access. It is free and open to everyone. We havecourses on cyber security, data analytics, cloud computing and another of other technicaldisciplines, including artificial intelligence.
A new survey from IBM reveals a variety of misconceptions about STEM skilling. Job seekers, students, and career changers around the world want to pursue roles related to science, technology, engineering, and mathematics (STEM) across different industries, but say they are not familiar with career options. At the same time, online training and digital credentials are emerging as a recognized pathway to opportunity as respondents plan to seek new jobs in the year ahead. To tackle these misperceptions and bring STEM education closer to historically underrepresented communities in the field, IBM is announcing 45 new educational partners around the world. These IBM SkillsBuild collaborations across social service, economic development, and vocational organizations, as well as government agencies, and universities, will make free online learning widely available, with clear pathways to employment. IBM SkillsBuild is a free education program focused on underrepresented communities in tech, that helps adult learners, and high school and university students and faculty, develop valuable new skills and access career opportunities. The program includes an online platform that is complemented by customized practical learning experiences delivered in collaboration with a global network of partners. The online platform offers over 1,000 courses in 19 languages on cybersecurity, data analysis, cloud computing, and many other technical disciplines — as well as in workplace skills such as Design Thinking. Most important, participants can earn IBM-branded digital credentials that are recognized by the market. IBM’s newly appointed Chief Impact Officer, Justina Nixon-Saintil, drives the initiatives that enable IBM and its employees to transform their altruism into reality for communities and the planet, with a focus on career readiness and environmental sustainability. Justina leads IBM’s efforts across skilled employee volunteerism, education partnerships, and curricula to invest in the future of work, with a groundbreaking commitment to skill 30 million people worldwide by 2030. Through a strategic focus on IBM’s free education program IBM SkillsBuild, Justina’s global team is creating opportunities for underrepresented communities, upskilling adult learners, and connecting high school and university students, and faculty with valuable new skills and career paths. As a trained engineer and a corporate leader, Justina has championed lifelong learning for young learners and aspiring STEM professionals around the world. Previously, as director of Corporate Social Responsibility at Verizon, Justina created and led programs to make education more inclusive. She was also an Engineer for the U.S. Department of Energy. Justina earned her Master of Business Administration from New York University’s Leonard N. Stern School of Business and her bachelor’s degree in Mechanical Engineering from the State University of New York at Buffalo.

Friday Feb 24, 2023
Friday Feb 24, 2023
Matt Zemon - Successful Entrepreneur and Author of Psychedelics For Everyone: A Beginner’s Guide to these Powerful Medicines for Anxiety, Depression, Addiction, PTSD, and Expanding Consciousness
The power of a psychedelic experience is knowing that without doing anything, you are enough, you are loved, do you have an inner wisdom and beauty.
Matt Zemon, #1 Amazon best selling author, is the CEO and Co-Founder of HAPPŸŸ, a mental
Jennifer Dawn - Business Coaching and Author of The Joy Guide: Finding Your Joy In A World of Crap
Ask yourself, what is one thing I could do today to move the needle forward on my goals, professional or personal.
[caption id="attachment_51055" align="alignright" width="150"] Jennifer Dawn[/caption]
Jennifer Dawn is the founder of Jennifer Dawn Coaching and the creator of the Best Planner Ever. She began her entrepreneurial career selling apples off her grandfather’s tree because a lemonade stand was so “yesterday”. Jennifer is a serial entrepreneur who has grown two multi-million-dollar businesses and is a successful speaker and author. She serves high-achieving entrepreneurs through private business coaching and hands-on workshops. Jennifer is a master at setting and achieving goals, problem-solving, profitability, and cash flow. She is also the host of the top-rated podcast, Happy Productive with Jennifer Dawn. Jennifer Dawn has had quite the entrepreneurial journey. Not only is she the founder of Jennifer Dawn Coaching & Consulting, creator of the Best Planner Ever and master coach behind Goal Achiever's, she's also the author of The Joy Guide: Finding Your Joy In A World of Crap. At the age of 23, she founded her first software company. Jennifer’s all about growth, so she grew it from zero revenues to over $1M in sales. She then went on to become the Software Division President for a $54M manufacturing firm and grew her division revenues from $300k to $2.2M in less than two years. Jennifer was later asked to lead a national network of entrepreneurs where she not only tripled revenues, but also found her true calling. Today, Jennifer’s purpose is coaching entrepreneurs – like you – to grow profitable, healthy, and truly exceptional businesses. Her approach is a bit different as she believes in developing the ENTIRE person, not just the business. Jennifer saved a $12M manufacturing company from bankruptcy and guided them to be profitable and debt free. She coached a Digital Marketing Agency losing money to net profits of $300k and debt free in 9 months.
wellness company that specializes in psychedelic-assisted ketamine therapy along with digital therapeutics that promote life-transforming outcomes. As an entrepreneur in the wellbeing sector, Matt was the co-founder and Chief Strategy Officer of Psychable, an online community connecting people who would like to explore the healing power of psychedelics with a network of practitioners and psychedelic-based treatments, and the co-founder of Take2Minutes, a nonprofit dedicated to helping individuals improve their mental health and wellbeing. Prior to focusing on wellbeing, Matt had two other successful exits. Matt is the author of Psychedelics for Everyone: A Beginner’s Guide to these Powerful Medicines for Anxiety, Depression, Addiction, PTSD, and Expanding Consciousness and received his Master of Science in Psychology and Neuroscience of Mental Health with honors from King’s College London.

Wednesday Feb 22, 2023
Wednesday Feb 22, 2023
Ksenia Yudina - founder & CEO of uNest, Fortune 40 Under 40 and Fintech Expert
We as parents are on our own with investing for our kids. uNest makes it easier with the help of our community. You can involve friends and family and grandparents to contribute into a child's account.
Ksenia Yudina, CFA, is the founder & CEO of UNest. Prior to founding UNest, Ksenia spent over a decade working in financial services, most recently at Capital Group, where she realized that the industry failed to recognize that parents' number one priority is saving for their children. She decided to create a simple, affordable financial solution accessible to all families. Ksenia has raised nearly $40M from leading VCs including Anthos Capital, Northwestern Mutual, Franklin Templeton, Draper Dragon, and NBA All-Star Baron Davis. She was included in InvestmentNews’ 40 Under 40 list and named one of the Top 25 Women Leaders in Financial Technology by the Financial Technology Report. She holds an MBA from UCLA Anderson School of Management and is a CFA charter holder.
Beth Hendler-Grunt - Founder of Next Great Step and Author of The Next Great Step: The Parents' Guide to Launching Your New Grad into a Career
Do not run to a job board and apply for 100 jobs. It's not aboutquantity, it's about quality. You have to get clarity on your skillsto get your first job. What have you done in the classroom? Whatis the story behind it? Be able to say where you are strong.
Beth Hendler-Grunt is the founder and president of Next Great Step. She is a dynamic leader, advisor, and facilitator who has extensive experience consulting with startups, Fortune 500 firms, universities, and individuals. Ms. Hendler-Grunt founded Next Great Step with the sole focus of guiding college students and recent grads to help them to land the job they deserve. Ms. Hendler-Grunt leverages techniques and insights of guiding CEOs and brings those secrets to students to help them stand out and get the job. She has enabled hundreds of clients to achieve success where 90% of clients land the job of their choice. Her clients have landed jobs at Amazon, Yelp, JP Morgan, EY, and Major League Baseball to name a few. Ms. Hendler-Grunt is the author of “The Next Great Step: The Parents’ Guide to Launching Your New Grad into A Career”. Ms. Hendler-Grunt has been featured in The Wall Street Journal, The New York Times, SiriusXM radio, Kiplinger, CNN, Fortune, and many other media outlets. She is also the mom of a recent college grad and college sophomore… so she gets it.

Tuesday Feb 21, 2023
Tuesday Feb 21, 2023
Travis Steffen - Serial Founder with 8 Exits, Inc 500 CEO, Bestselling Author, Doctoral Candidate in Marketing, Growth Hacker, Accelerator Mentor, Founder of High Growth Leaders
Take a contrarian approach. If you are seeing everyone think in a specific way, think in the exact opposite way, because that is going to be a less saturated path.
Travis Steffen is a serial entrepreneur with 8 exits. He's an Inc 500 CEO, a published author, and a mentor for Silicon Valley's top accelerators. He's a doctoral candidate in marketing, and is passionate about helping founders grow businesses that are trying to change the world. He is the founder of High Growth Leaders. He also is a mentor for Silicon Valley's top accelerators, He works with several venture funds, and he's been featured in the majority of the major business publications you've heard of. After getting his last company, GrowFlow, onto the Inc 500 (#312) in 2021, things were moving so quickly, and he was craving clarity from others who had been where he was.
Wim Sweldens - Co-founder of Kiswe
We believe in the philosophy of first who then what. Meaningthat you pick your team, you put the right people on the team andthen you jointly figure out what direction to go in. It's easier topivot in terms of business strategy than to change the team.
Wim Sweldens is the Co-Founder and Chief Architect of Kiswe Mobile, a pioneer in interactive streaming. Previously Wim was the head of the Alcatel-Lucent Mobile Division and Ventures Group. Wim has a Ph.D in Applied Mathematics, is a fellow of the IEEE, and a member of the Belgian Royal Academy of Sciences. Kiswe—the interactive video tech company, one of TIME’s most important inventions of 2021 and a Deloitte 500 top 20 company—has powered the world’s largest virtual concerts and events, including Josh Groban, Justin Bieber, Queen + Adam Lambert, The Rolling Stones and many others. Kiswe also works with major sports teams and events including the NBA, PPV.COM, ESPN and most recently with the LA Clippers to bring alternative broadcasts to their fans via Clippervision, which allows for fans to watch the games in Korean, Spanish, or English.

Monday Feb 20, 2023
Monday Feb 20, 2023
Jeremy Cotter - Founder at YouRise, Investing in Human Potential, Former Exec with Google & Meta teams
The you rise fund is squarely in the middle of the intersection of biology and technology. we are evaluating and funding some of the most innovative technologies and companies in the health tech space.
Jeremy Cotter is investing in human potential and lifespan maximization. He is a successful entrepreneur and investor, began his career at the Advisory Board Company, a leading healthcare consulting company, which was later acquired. Following this, he worked at Google. At Google, he won division awards and grew over a dozen high-growth tech companies, as an executive, entrepreneur, and investor. He was on the founding team and employee #1 at AllTrails. He has won international leadership awards and grants for health research and was then recruited to build new teams at Meta. He has over 20 years of experience with early-stage tech companies, helping them achieve outsized returns. Jeremy's passion and dedication are now in YouRise which is focused on health technology, helping patients with ALS and dementia. YouRise is growing the next generation of companies that are improving human performance and lifelong health. Jeremy is a graduate of Duke University with honors and is a performance athlete and two-time state champion runner.
Dr. Emmanuel Probst - Brand Thought-Leadership at Ipsos, WSJ Best-Selling Author of Assemblage: The Art and Science of Brand Transformation
We are drowning in products and stuff. The future is to ownproducts that are more meaningful to us, and to own less of them.It's also about keeping the products that we like for longer. Thismeans you don't need new jeans every six months.
Dr. Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the University of California at Los Angeles, and the author of Wall Street Journal and USA Today best seller 'Brand Hacks.' Emmanuel’s background combines over 16 years of market research and marketing experience with strong academic achievements. At Ipsos, Emmanuel supports numerous Fortune 500 companies by providing them with a full understanding of their customer’s journey. His clients span across a wide range of industries, including consumer packaged goods, retail, financial services, advertising agencies and media outlets. Emmanuel also teaches Consumer Market Research at UCLA and writes about consumer psychology for numerous publications. He holds an MBA in Marketing from the University of Hull, United Kingdom and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom.

Sunday Feb 19, 2023
Sunday Feb 19, 2023
Matt McWilliams - "The Affiliate Guy" and Author of Turn Your Passions into Profits: The Proven Path for Building a Rewarding Online Business
PassionsIntoProfitsbook.com/startups is a special link withover $500 of exclusive bonuses!
Matt McWilliams is proof that you can pursue one’s passion in life, and can make a profit as well. He started his first online business in 2001 at the age of 22, and today is one of the top online business teachers. In the 19 years between his first venture and living out his passion and purpose, he’s worked with more than 300,000 online business owners while running affiliate programs, product launches, and book launches for entrepreneurs such as Shark Tank’s Kevin Harrington, Michael Hyatt, Brian Tracy, Lewis Howes, Jeff Goins, Ray Edwards, Claire Diaz-Ortiz, Rich Schefren, and more. Today, he coaches other small business owners, solopreneurs, and wantrepreneurs on how to start the right online business, scale it, and eventually go full-time with it.Joe Macleod - Founder / Head of Endineering at andEnd and Author of Endineering: Designing consumption lifecycles that end as well as they begin
I really recommend people write a bucket list as soon as possible. Don't leave it for the end of life!
Joe Macleod has been working on the issue of appropriate endings and closure experiences for fifteen years. Through his work in design, technology and services, he has detected a common pattern of denial at the end of the customer lifecycle. He led teams and built a variety of successful products. Most recently as Head of Design at the award-winning digital product studio Ustwo, he built a globally recognized team, working with the world’s favorite brands on the most pioneering of products. He now specializes in designing endings for consumer experiences, an emerging and critical new discipline he calls Endineering. Endineering aims to design specific elements which can be incorporated throughout the consumer lifecycle and frame the ending purposefully. These elements combine to mitigate problems as diverse as carbon impact, pollution, privacy loss in digital or mis-selling in financial services. Endineering aims to guide the consumer through the final stages of their engagement with a product to achieve a better and less damaging ending. Joe is author of the Ends book, which established this new design genre in 2018. iFixIt called Ends the best book about consumer e-waste.

Wednesday Feb 15, 2023
Wednesday Feb 15, 2023
Kavita Ganesan - Founder of Opinosis Analytics and Author of Artificial Intelligence: An Executive Guide to Make AI Work for Your Business
For small businesses to benefit from artificial intelligence, try to understand AI at a high level and more importantly what are thetools available to you as a small business that you can use today,because building AI tools is very expensive. There may be prepackaged tools that you can use in your workflow. For example, there areCRM's that have lead scoring systems that are AI based.
Kavita Ganesan is an AI advisor, strategist, educator, and founder of Opinosis Analytics. She works with senior management teams across the enterprise to help them integrate AI into their workflows. With over 15 years of experience, Kavita has scaled and delivered multiple successful AI initiatives for fortune 500 companies as well as smaller organizations. She has also helped leaders and practitioners around the world through her blog posts, coaching sessions, and open-source tools. Kavita holds degrees from prestigious computer science programs, specifically a Masters degree from the University of Southern California, and a Ph.D. from the University of Illinois at Urbana Champaign, with a specialization in Applied Artificial Intelligence. Kavita has been featured by numerous media outlets including Forbes, CEOWorld, CMSWire, Verizon, SDTimes, Techopedia, and Ted Magazine. To learn more about her frameworks and ideas, get her AI book for business leaders.SFS Minute 117: AI MythsDr. Errol Pierre - Healthcare Executive and Author of The Way Up: Climbing the Corporate Mountain as a Professional of Color
(When verbally attacked), first, realize it's not about you. It's moreabout them. If they are just not a nice person, it's not because ofanything you did. That is something that is happening in theirworld. You have no idea about their private life. Maybe they aregoing through something crazy and taking it out on you!
Dr. Errol Pierre is the Senior Vice President of State Programs at the largest nonprofit health plan in New York. He manages their Medicaid and Long-Term Care business unit representing over $8 billion dollars in annual revenue and close to 500 people and operations at more than 24 community offices across New York City, Long Island, and the Hudson Valley region. Pierre was previously COO at Empire BlueCross BlueShield. He is an in-demand speaker on leadership, diversity, and healthcare and has addressed hundreds of audiences including the National Urban League for Young Professionals, 100 Black Men, and Fordham University. In "The Way Up: Climbing the Corporate Mountain as a Professional of Color" accomplished executive and professor Dr. Errol L. Pierre addresses the realities Black and Hispanic/Latin people face in today’s workplace and delivers a pragmatic and actionable guide to help underrepresented individuals from all ethnic backgrounds uncover their passion to achieve their professional goals and elevate their careers.

Tuesday Feb 14, 2023
Tuesday Feb 14, 2023
Steven Grasse - Founder of Tamworth Distilling and Quaker City Mercantile and Author of Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience
Don’t assume that your audience is stupid. The way to create brandsthat really stick is to create brands that could be become a cult. Thereason they connect is that they are very intricate and deep.
Steven Grasse is the founder of Quaker City Mercantile and the creator of Hendrick’s Gin, Sailor Jerry Rum, Art in the Age Spirits, and Tamworth Distilling, among many others. He has also helped revive legacy brands such as Narragansett, Miller High Life, Guinness, and Pilsner Urquell. His previous books include The Evil Empire: 101 Ways That England Ruined the World, Colonial Spirits: A Toast to Our Drunken History, and The Cocktail Workshop: An Essential Guide to Classic Drinks and How to Make Them Your Own. He lives in Philadelphia and New Hampshire with his family.SFS Minute 115: Valentine’s Love AdviceKelly Ann Winget - CEO of Alternative Wealth Partners
While it is nice to do good things for the planet and the people,it is also nice to invest for profit. We are combining the skill setsof people who know how to build communities and the skill setsof pulling profits out of anywhere!
Kelly Ann Winget is the 30-something-year-old CEO and founder of Dallas-based private equity firm, Alternative Wealth Partners, who has raised almost 20 million dollars in her first fund in less than 12 months. with some dividends hitting investors' accounts in less than 30 days from when they invested. Kelly Ann has over a decade of experience in alternative investment, sourcing creative capital for startups, oil & gas companies, manufacturing ventures, real estate, and several other emerging markets. Additionally, Kelly Ann charges no upfront or additional management fees–all costs associated with running the fund come out of her 20% GP split. Breaking through glass ceilings in the financial sector is not her only challenge. Being a young gay female in a predominately older male-dominated space has also had its challenges. However, those struggles have created a strong foundation within her, helping her guide other women into financial freedom. Every day she works to redirect the financial narrative about women towards one of full possibility, plausibility, and excitement. Not only is she a spark but also the kindling, firing up other women to likewise pursue their own financial independence and sovereignty. Kelly Ann has been strongly championing women in various pursuits in 2022. Such as being actively involved with and an investor for Ellevest, the #1 investing platform for women by women. A pinnacle sponsor at the REBNY event: New York Forever: A Celebration of Our City, where she represented women as investors in the real estate space. She created and hosted a FemCoin event for the Women of Crypto at the Consensus 2022 festival in Austin, Texas. And she recently launched Fashion Full Circle, LLC with co-founder Sterling Woerner. This Texas-based company aims to create opportunities for women to step into their power and lead change in their communities.

Monday Feb 13, 2023
Monday Feb 13, 2023
Andy Hooper - CEO of Global E-commerce Experts Ltd.
Global e-Commerce Experts successfully expands ecommerce brands into Europe. We are a one stop shop that can do all of the logistics, all of the compliance and all of your online distribution.
Andy Hooper is the CEO of Global E-Commerce Experts and has been successfully expanding businesses into new markets for over 15 years. As an accomplished specialist in eCommerce, Andy now works withcompanies around the world providing comprehensive gateways and solutions to new markets, especially US-based organizations transitioning into the EU. Starting from the ground up, Andy has carved out a niche inspired by his own experience and success of growing an organization's profits through e-commerce. With an infectious energy for success, Andy leads a team of professionals in all aspects of e-commerce. With fulfilment canters in the UK & EU, the Global E-Commerce team provide hassle-free end to end solutions that have helped 1000’s of sellers capitalize on the multi-billion dollar UK & EU markets. When not working, Andy can often be found enjoying sailing, cycling, and kayaking with his friends and family on England’s south coast.Scott Baradell - CEO of Idea Grove and Author of Trust Signals: Brand Building in a Post-Truth World
If you go into a business that has your values and that you can believe in, you will naturally gain trust because you will be able to be yourself.
Scott Baradell is author of the new book "Trust Signals: Brand Building in a Post-Truth World," which aims to redefine the practice of PR and offer trust-building tools for businesses of all sizes. He is a writer and entrepreneur who grew his PR agency, Idea Grove, with business generated by its popular blog. Idea Grove is one of the top twenty-five tech PR agencies in the United States, a three-time Inc. 5000 company, and an Inc. Best Workplace in 2021 and 2022. In 2020, Scott started a second blog, Trust Signals, to provide news, analysis, and practical advice on what it takes to build trust with customers and the public in today’s post-truth world. The blog inspired and culminates in the book. Before Idea Grove, Scott was the chief communications officer for two billion- dollar companies, the co-founder and CMO of a venture-backed startup, and an award-winning journalist. He lives in Dallas, Texas, with his wife, Maria, and children Juliet, Benjamin, Jack, Christopher, and Maggie.



