SFS Minute 729: Lead Magnet

The things you need to do to start a new business and this week we are focusing on a marketing project that you need to start. Surprisingly soon.

I believe email marketing is one of the most effective strategies available. These are people who have visited your website and made the decision to follow what you're doing — which means they’re already interested and engaged. As a result, this group typically has a high retention rate and a strong likelihood of making a purchase. To take advantage of this, we need to start capturing email addresses. The best way to do that is by offering something of value in return — what's commonly known as a lead magnet. This could be a white paper, an eBook, or another useful resource that encourages visitors to subscribe.