October 30, 2024 – (Re)Value Pricing Adam Wallace and Breaking Bias Anu Gupta

Adam Wallace – CEO of Collective Equities and Author of (RE)VALUE: Raise Your Prices and Build Your Legacy

Adam has spent years unlocking pricing power for products and services. After more than a decade as a corporate fixer, joining Fortune 100 leadership teams to capture additional value on multibillion dollar ventures, he now serves as an interim executive and board member for a portfolio of private companies. He continues to develop and implement pricing and operations strategies that reliably increase earnings. And achieves sustainable growth that meets the long term vision of the companies founders. Adam grew up in a two-story log cabin outside of Nashville, built by his 7th generation grandfather prior to Tennessee becoming a State. He now resides with his wife and son in the quaint seaside village of Del Mar California. He’s the co-author of (Re)Value: Raise Your Prices and Build Your Legacy (Business Expert Press; July 22, 2024).





Anu Gupta – Founder and CEO of BE MORE and Author of Breaking Bias: Where Stereotypes and Prejudices Come From–and the Science-Backed Method to Unravel Them

Anu Gupta is an educator, lawyer, scientist, and the founder and CEO of BE MORE with Anu, an education technology benefit corporation that trains professionals across corporate, nonprofit, and government sectors to advance DEIB and wellness by breaking bias. His work has reached 300+ organizations training more than 80,000 professionals impacting over 30 million lives. Gupta holds a JD from NYU Law, MPhil in Development Studies from Cambridge University, and BA in International Relations and Middle Eastern & Islamic Studies from NYU. As a gay immigrant of color, he came to the work of breaking bias after almost ending his life due to lifelong experiences with racism, homophobia, and Islamophobia. The realization that bias can be unlearned helped lead him out of that dark point and inspired a lifelong mission to build a global movement for social healing based on principles of mindfulness and compassion. A peer-reviewed author, he has written and spoken extensively, including on the TED stage, the Oprah Conversation, Fast Company, Newsweek, and Vogue Business. He is the author of Breaking Bias: Where Stereotypes and Prejudices Come From—and the Science-Backed Method to Unravel Them.