March 19, 2025 – Embrace Change Markus Neukom and RedRover Lori Turner-Wilson and After Crushing Losses Dawn Sanders

Markus Neukom – Change & Management Leadership Coach

Markus Neukom has dedicated over 20 years to helping high achievers, including CEOs and entrepreneurs, unlock their full leadership potential. His career began with work across various industries, which eventually evolved into a focused mission to support tech entrepreneurs, board members, and venture capitalists in driving leadership excellence and innovation. Despite not starting in the tech world, Neukom’s clients have consistently valued his outsider’s perspective. As one of his early tech clients remarked, “The best solutions come from those who can look beyond the conventional.” This reflects Neukom’s approach—a strategic, visionary method for addressing leadership challenges that require fresh thinking. Whether guiding startup founders through rapid growth or supporting VCs in managing portfolio companies, Neukom tailors his coaching to address each client’s unique goals and leadership needs. His customized approach emphasizes practical tools, strategies, and mindset development to help businesses scale, inspire teams, and foster innovation. Drawing from diverse coaching techniques such as inquiry-based coaching and positive psychology, Neukom aims to help clients recalibrate their mindset, improve communication, and build high-performance leadership behaviors. Neukom has worked with CEOs facing imposter syndrome, helping them build confidence and achieve work-life balance. He has also empowered entrepreneurs to make bold decisions that have transformed their businesses. These principles are especially relevant to tech leaders navigating today’s fast-paced business landscape. Central to Neukom’s philosophy is his belief in the power of relationships, recognizing that human connection is vital in business. He also emphasizes “response-ability”—the mindful ability to choose how one responds to challenges with clarity, intention, and purpose. Outside of his coaching work, Neukom enjoys exploring the outdoors, discovering new hiking trails, and spending time with family and friends, which helps him maintain balance in both life and leadership.





Lori Turner-Wilson – CEO/Founder of RedRover Company

Lori Turner-Wilson isn’t just at the helm of RedRover Sales & Marketing Strategy as its CEO and co-founder; she’s a trailblazer in the field, reshaping the landscape of business marketing. With a storied career spanning over three decades, Lori has been pivotal in crafting and delivering marketing strategies that yield measurable and substantial results. Her leadership has propelled RedRover to a distinguished position as one of just two full-service B2B marketing firms in the US with the courage to offer a true ROI guarantee to its clients, earning the firm the moniker: “The Results-Guaranteed Agency.” Lori’s seminal work — her latest book, “The B2B Marketing RevolutionTM: A Battle Plan for Guaranteed Outcomes” — encapsulates her philosophy and the revolutionary approach that has disrupted conventional marketing wisdom and is shaking up the industry. Since founding RedRover in 2006, she has dedicated herself to refining a methodology that leverages in-depth market research to forge marketing strategies that are not only effective and efficient but also ensure predictable outcomes. This methodology, known as the 12 Battles™ Framework, has been the cornerstone for countless companies, providing them with a powerful arsenal for success. Lori is driven by a profound commitment to bolster mid-market companies, devising marketing strategies that provide these firms with the necessary tools and insights to effectively compete with much larger enterprises. Her efforts are aimed at closing the strategic and resource divide that often places smaller companies at a disadvantage, ensuring they too can realize strong returns on their marketing investments. Her insights stem from an intimate understanding of the challenges CEOs and business owners face, inspired by her father’s legacy and coupled with two decades working with hundreds of clients as the driving force behind RedRover. Her formative experiences at TCBY Enterprises, First Horizon National, and Hilton Hotel Corporation sparked a realization that changed her professional trajectory. In these roles she had the opportunity to hire some of the top 10 ad agencies in the country, only to find out they lacked the desire to take accountability for metrics that actually matter — such as incremental gross profit. Dragging these agencies into peak performance was agonizing. Lori imagined an agency that cared as much about the bottom line as she did, one that could move nimbly and effect the growth trajectory of a company rapidly and efficiently by building strategy on a backbone of comprehensive market research. It dawned on her that she should build what she couldn’t find and raise the bar in the industry that she loved along the way. And in 2006, RedRover Sales & Marketing Strategy was born — an agency that continues to disrupt the traditional, obsolete marketing-agency model. RedRover’s unwavering commitment to these principles has not only changed the growth trajectory of countless companies but it has also garnered numerous accolades, including being named one of the “Top 10 Companies to Watch” by the Chamber and one of the “Best Places to Work” by the Business Journal. Lori has also been recognized as an “Executive of the Year” and by her peers in the Vistage CEO network as the recipient of the annual “Vistage CEO Impact Award” for her contributions to other Vistage peers and her work to leverage Vistage principles to grow RedRover. “The B2B Marketing RevolutionTM: A Battle Plan for Guaranteed Outcomes” is Lori’s third book in the field of marketing. She penned Amazon best seller “W.O.O.F. – Why Ordinary Organizations Fail” in 2016 and served as a contributing ghostwriter in 2008 on yet another best seller “The Complete Idiot’s Guide© to Guerrilla Marketing.” Lori’s dedication to RedRover is more than just business—it’s a personal crusade to elevate mid-market companies, allowing them to assert their rightful place in the market. With the recent national expansion of RedRover, her strategic insights are now igniting market potential across a broader canvas, championing profitability from coast to coast. Her leadership, inspired by her father’s entrepreneurial journey, is now setting a new standard for marketing success on a national scale.





Dawn Sanders – Author of When Your World Ends: God’s Creative Process for Rebuilding a Life

Dawn Sanders is a writer, Bible teacher, overachiever, overcomer, chocolate and sweets enthusiast, and devoted follower of Jesus. She started her blog to engage in conversations about navigating life’s challenges, struggles, and obstacles without allowing those experiences to define one’s identity. Through her platform, she shares tips, ideas, and resources to help others create lives that honor God and bring personal fulfillment. Sanders’ journey has been marked by significant personal loss, including a divorce and, more recently, the passing of her second husband, Reggie. As a newlywed, Sanders was building her dream life with Reggie while actively serving in their home church, First Baptist Church of Glenarden International, and through a ministry they co-founded called A Cord of Blue. This ministry provided biblical and practical guidance for individuals transitioning from singleness to marriage. Their lives were dedicated to helping others navigate courtship, dating, and engagement until tragedy struck—Reggie suffered a fatal heart attack while jogging. The sudden loss brought Sanders’ life to a standstill. However, with time, she transitioned from the pain of that ending to the beginning of a new journey. Along the way, she discovered a hidden treasure—God’s process for creating new beginnings. Immersing herself in Scripture, Sanders uncovered divine insights that now guide her work. Drawing from her unique perspective, authenticity, and courage, she now helps readers and followers who are starting over from scratch or embarking on new paths in life. Writing has always been Sanders’ calling, though her journey as a writer has not been without challenges. The grief following Reggie’s passing temporarily dimmed her passion for writing. However, in the summer of 2020, during the COVID-19 shutdown, that passion reignited. Sanders embraced that period as a wilderness experience—one that prepared her for a renewed writing journey. Now, through this new beginning, she continues to rewrite her story—one meaningful chapter at a time.