March 1, 2024 - Machine Learning Dr. Eric Siegel and Digital Marketing TJ Murphy

Dr. Eric Siegel – Founder of Machine Learning Week, Former Columbia Professor and Bestselling Author of The AI Playbook: Mastering the Rare Art of Machine Learning Deployment 

The supposed threat of AI taking over roles, I think that is part of the hype
that is hurtful for everybody. It causes nerves where they are not needed
and oversells the technology. It is not autonomous. We are not creating
artificial humans.

Eric Siegel, Ph.D. is a leading consultant and former Columbia University professor who helps companies deploy machine learning. He is the founder of the long-running Machine Learning Week conference series, the instructor of the acclaimed online course “Machine Learning Leadership and Practice – End-to-End Mastery,” executive editor of The Machine Learning Times, and a frequent keynote speaker. He wrote the bestselling Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, which has been used in courses at hundreds of universities, as well as The AI Playbook: Mastering the Rare Art of Machine Learning Deployment. Eric’s interdisciplinary work bridges the stubborn technology/business gap. At Columbia, he won the Distinguished Faculty award when teaching graduate computer science courses in ML and AI. Later, he served as a business school professor at UVA Darden. Eric also publishes op-eds on analytics and social justice. Eric has appeared on Bloomberg TV and Radio, BNN (Canada), Israel National Radio, National Geographic Breakthrough, NPR Marketplace, Radio National (Australia), and TheStreet. Eric and his first book have been featured in Big Think, Businessweek, CBS MoneyWatch, Contagious Magazine, The European Business Review, The Financial Times, Forbes, Fortune, GQ, Harvard Business Review, The Huffington Post, Luckbox Magazine, The New York Review of Books, The New York Times, Newsweek, Quartz, Salon, The San Francisco Chronicle, Scientific American, The Seattle Post-Intelligencer, Trailblazers with Walter Isaacson, The Wall Street Journal, The Washington Post, and WSJ MarketWatch.​





TJ Murphy – Owner of Hite Digital Bend and the Publisher of WhirLocal   

Direct mail is actually really effective right now,
more so than it has been in many years.

Entrepreneurship is an adventure! The theme of my podcast is looking
at entrepreneurship as a heroes’ journey and saying that no matter what
you do, you are going down a path of uncertainty, there is going to be
wrong turns and lessons learned, and there are people to help you along
the way.

TJ Murphy is the owner of Hite Digital Bend and the Publisher of WhirLocal Central Oregon, where he guides adventurous entrepreneurs to clarify their messaging, develop the right marketing strategies, and gain a new level of freedom in their business. He is also the host of the Adventurous Entrepreneurs Podcast, where he explores the journeys of adventurous entrepreneurs to inspire, inform and guide others to take action to reach their goals. TJ Murphy, a seasoned Marketing CEO and host of the Adventurous Entrepreneurs Podcast, has successfully guided countless stakeholders to solve complex problems and create more freedom in their lives, leading his company to become a dominant force in the digital marketing space. Today, he’s eager to share his expertise in Marketing, personal development, and blending work and life to thrive as an entrepreneur through his signature positive and approachable style. TJ is an avid skier, mountain biker, rock climber, and lover of all things adventure and travel. He is married to his high school sweetheart and lives happily in beautiful Bend, OR.