December 11, 2024 – Former Xero CEO on Change Steve Vamos and Triple Fit Strategy Mehak Gandhi

Steve Vamos – Former Xero CEO and Author of Through Shifts and Shocks: Lessons from the Front Line of Technology and Change

Steve Vamos is an author, speaker and advisor with over 40 years’ experience in the global technology and digital media industries as a CEO and Board Director. He has lived and worked in Australia, New Zealand, USA and Asia. Steve was CEO of ASX-listed technology company Xero from April 2018 to January 2023, where he led a team of more than 4,500 people around the world. Previously, Steve served as Managing Director of Microsoft Australia and New Zealand, CEO of ninemsn and Managing Director of Apple Asia Pacific. Steve has served as a non-executive director of Telstra, Fletcher Building, Medibank Private and David Jones and as a non-executive director and advisor to a range of Australian organisations, from start-ups to large established companies. Through Shifts and Shocks is Steve’s first book.





Mehak Gandhi – Head of Research at Valuecreator and Co-Author of Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

Mehak Gandhi is the Head of Research at Valuecreator, Switzerland,where she designs and implements B2B growth accelerator programs and next-generation sales organization strategies. She has conducted research and training programs with leading global companies including Allianz, Konica Minolta, Maersk, Schneider Electric, Sennheiser, Schindler, Thermo Fisher Scientific, VAT, and WMF/Schaerer. Simply put: It’s time for companies to rethink their growth logic and strategy. Imagine how much more value would result if companies no longer operated in a transactional buyer-seller relationship, but instead as a singular team. If they could collaborate on decisions around planning, execution and resources like they were one company , they could orchestrate growth together. Instead of the narrow-minded “product selling” playbooks that businesses have long followed, the authors lay out the Triple Fit Strategy framework where customers are at the heart of three core “fit” areas: planning, execution and resources. Helping companies escape the product-centric mindset, their decades-long research shows that companies who apply Triple Fit Strategy contribute 10x more to their customers’ success and can double account values in less than three years. The book also draws from extensive training and advisory work with Fortune 100 and global companies (Microsoft, Coca-Cola, GE, BASF, Sonos, Best Buy and more), including Danish shipping giant Maersk, which unlocked hundreds of millions of dollars in new business opportunities using the Triple Fit Strategy with a New Zealand-based customer. With a database of 10,000+ cases, TRIPLE FIT STRATEGY introduces an entirely new approach to business. Complete with practical steps to invite your customers and stakeholders into your company’s internal process, businesses will also be able to better evaluate customer relationships and allocate resources for faster breakthroughs.